Why Your Web Designer Should Understand Web Marketing



Many exceptional web designers understand almost nothing about web marketing. An online search engine requires the website to be created in a suitable format. Many websites do not prosper in search engines because of the method they have been designed. Here are some things web designers need to understand about web marketing.

Load Times

Gorgeous websites with lots of graphics might look fantastic, but they are often sluggish when loading. Unfortunately, web visitors will go elsewhere before the website loads, especially on mobile devices. Some search engines penalize sites for being too slow.

File or Page Names

When creating a site, all the file names should represent what's on each page. File names like page_1. html is not useful in communicating what is on the page. Search engines try to find websites that matter and are clear about the details offered. Detailed yet short names, like web_marketing_design. php tells not only search engine spiders what's on a page but also human beings.


Web Designers should develop URLs in meaningful formats for people and online search engines like file names. URLs frequently combine domain, directory site names, and file names. These elements should be descriptive of what's on the site, the directory site, and the page.

Also, many shopping carts use URLs such as http://www.somesite.com/store/index.php?pid=2786247642. Looking at this URL, neither online search engines nor humans can identify the page's contents. http://www.somesite.com/store/widgets.php?product=sky_hook_widgets is better. Most major search engines will now index pages with an enigma in the URL, yet this may impede some smaller online search engines. Shopping carts that do not use enigma in the URL are offered and make for cleaner-looking URLs that are much easier to keep in mind, such as http://www.somedomain.com/store/sky_widgets.

Alt Tags

Alt tags are shown when graphics have been switched off. Due to physical impairment, a web visitor may switch off graphics to get better loading speeds or count on alt tags. Many web designers leave alt tags blank when they can be populated with keyword-loaded descriptions of images.


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Meta tags

Web designers commonly put the same meta tags on every site page. This is not almost as efficient at getting ranked in the search engines as focusing the meta tags of each page on a few particular and accurate keywords on the page. The online search engine aims to bring relevant data to its users. Having page-specific meta tags is another method of revealing not just online search engines but your visitors, too, exactly what your page has to do. This makes discovering your pages that much easier.


Generally, before developing a site, it is a good idea to determine your keywords initially. Determining your keywords is the topic of another article completely. As soon as keywords have actually been figured out, the site can be designed in such a way as to focus most on those keywords in the domain, directory site names, file names, menu names, alt tags, and meta tags. Designing your keywords for your website will give you a substantial benefit over many competitors and is a lot easier than creating keywords for a website after it has been designed.

Our 2 Cents

We've seen it repeatedly when speaking with our leads and new clients. They have paid the equivalent of an arm, and a leg on the black market in the far east for a brand new, full of gimmicky bells and whistles that, let's be honest, looks great, but is it doing what the business owner needs? Is the traffic their website is receiving turning into $$$? Unfortunately, with modern web design. No, it's not. Because the visitor is bombarded with too much information, all they want to do is be told precisely what to do. CLICK HERE. This is why we preach business over design here at CV Kreative. What is the number one function of your website? Once you have figured that out, you have won almost half the web design battle.


CV Kreative Team
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